Noel SobelmanTesting Business Ideas with Customers: Going Beyond the DataEarly in the innovation process, when solution uncertainty is highest, it’s common practice to run experiments with target customers to…2 min read·Nov 17, 2023----
Noel SobelmanFrom Growth to ProductivityManaging Innovation Through a Downturn4 min read·Feb 9, 2023----
Noel SobelmanThe Journey Toward World-Class Innovation5 Keys to Successful Implementation5 min read·Sep 26, 2022----
Noel SobelmanInnovation Project Governance Do’s & Don’tsInnovation project governance is a decision-making discipline where corporate leaders determine which ideas to pursue, how innovation…9 min read·Apr 25, 2022----
Noel SobelmanEvidence-Based Innovation Portfolio ManagementIncorporating customer behavior into portfolio decision-making8 min read·Aug 17, 2021----
Noel SobelmanWonderful framework! Applies to corporate exploration and Sprint planning as well.JTBD pioneer Tony Ulwick, Christine Griffin, and I are conducting a webinar next week for those interested in learning more about JTBD…1 min read·Apr 21, 2021----
Noel SobelmanHow Apple Is Organized for Innovation — CommentaryJoel M. Podolny and Morten T. Hansen’s article in the December 2020 edition of the Harvard Business Review, “How Apple Is Organized for…6 min read·Jan 6, 2021----
Noel SobelmanDynamic Innovation Portfolio ManagementCorporate innovation teams have always been challenged to focus on projects that will have the highest returns. Sometimes, our enthusiasm…9 min read·Sep 14, 2020----
Noel SobelmanThe Big Hairy Challenge with Separating Innovation from the Core BusinessOver the last 10 years or so, as companies have matured their new-growth innovation capabilities, two organizational models have emerged…5 min read·May 16, 2020----
Noel SobelmanInnovation Portfolio Rationalization in the Face of a DownturnRarely has the future been more uncertain. As an extended economic downturn looms and unemployment rises, many companies will miss their…7 min read·Apr 11, 2020----